Thursday, October 27, 2022

On Manipulating Motivation - Dan Arielt

 Dear Dan,

I’ve been struggling to get to the gym and posted about my frustration on social media. I was inundated with support and people sharing anecdotes about what worked to keep them motivated. With so many different strategies offered up, how do I figure out which one works the best?

—Joachim

Social scientists also find it hard sometimes to sort through multiple findings on a topic to identify the key results. Researchers at the University of Pennsylvania have confronted this problem by conducting mega-studies, using thousands of participants and testing multiple different ideas for achieving a single result.

One of their megastudies addressed your question: The researchers tested 53 different approaches to increasing exercise as measured by the frequency of gym visits among 61,000 people. The approaches ranged from reminders, rewards and pledges to keeping a journal, framing exercise as fun and sharing workouts on social media. About half of these tactics worked to increase gym visits. One of the best-performing approaches was to offer people 9 cents in reward points if they returned to the gym after missing a planned workout. These “micro-rewards” increased gym visits by 16%.

Based on these findings, your best bet would be to combine a few of the successful strategies: Start by setting a reasonable workout schedule. Next, add reminders on your phone. Finally, plan small rewards for yourself for keeping to your schedule and also for going back to the gym if you miss a planned workout.