Thursday, January 20, 2022

Buying a gift / Dan Ariely

 Dear Dan,

My family did a Secret Santa gift exchange this year, and I was assigned my sister’s new boyfriend, whom I hardly know. I ended up getting him a book, but I have no idea whether he liked it. What’s the best way to buy a gift for someone you don’t know well?

—Allison 

Rather than trying to figure out what the recipient likes and risk getting it wrong, why not give them an experience they’ve never had before, like trying a new kind of cuisine? That way, even if they end up not loving the gift, at least they will have something new and unexpected to look forward to.

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